Independent Artist Foundation / INDIEVID
Independent Artist Foundation launched the IndieVid TV channel with the goal of bridging the gap between fans and unsigned artists. IndieVid is a non-profit web-streaming entertainment channel that showcases independent recording artists. Leveraging the latest streaming technologies, IndieVid operates as a 24/7 streaming music-video network. Adopting a broadcast-style TV format, it offers curated content that streams continuously online, ROKU and Amazon Fire.
Content includes music videos, insightful documentaries, live performances, as well as engaging interview and talk shows. In today's music landscape, independent artists face increasingly challenging odds. While technological advancements have enabled unprecedented avenues for creative expression, there is a growing limitation on opportunities for independent artists to break through and reach wider audiences.
At its core, IndieVid exists to reclaim the promise of the digital age in music, an era that held the potential to eliminate barriers between artists and their audiences. However, the reality is that only a mere 0.4% of musicians report earning enough to sustain themselves full-time. With streaming and touring revenue heavily favor mainstream major label artists, indie artists find themselves with fewer paths to exposure and a sustainable income. With this in mind, IndieVid was founded with a clear vision: to create a platform and community that connects independent artists with music enthusiasts who will appreciate them.
Now the threat of AI has made this challenge even harder. AI should not become a replacement for artists because creativity has never been about efficiency or output alone. Songwriting, design, and artistry exist as human responses to the world around us, shaped by lived experience, culture, struggle, and connection. Art carries meaning precisely because it comes from people who feel pressure, loss, joy, and belonging, and who choose to turn those experiences into something expressive.
Musicians and other creatives were already struggling to survive in systems that undervalued their labor, long before AI entered the conversation. When art is treated as disposable content rather than human work, replacement becomes an easy narrative, even if it undermines the people who give culture its voice.
Art is how people recognize themselves in one another, and that human exchange is not something that should be automated.
Independent artists need active support and spaces that prioritize human creativity and originality over the repetition of others’ work. What we are building matters because it gives artists visibility, respect, and a way to form real connections with audiences who value authenticity over mass production. Supporting independent artists means choosing culture driven by people rather than shortcuts, and committing to a future where music remains rooted in human voices, lived experiences, and the communities that sustain them.
